The Questions That Come Up Most About The Row Bags
The questions that follow are the ones raised most frequently about the row bags, and each is answered with verifiable material only. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Ready-to-wear and footwear are not dealt with; this is about the bags. Claims that circulate widely but cannot be checked have been left out.
Who founded The Row, and where are its bags produced?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Since 2012 the design studio has been in Tribeca, joined by a Paris office from 2011 and a London office from 2019. The label is named after Savile Row in London. Production is in Italy, and Made in Italy is stated on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Nothing more about manufacturing is made public, and any claim about a specific tannery is unverifiable. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.
Why are the bags unlogoed?
Nothing in the range carries an exterior logo plaque, branded hardware or a monogram print. Identification runs on silhouette, proportion and construction instead. Each bag bears a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Because the hardware is palladium-plated and matte or brushed, luxury handbags it reads as weight rather than shine. Where other houses print logo jacquard, you find nappa, lambskin, calfskin and cotton herringbone, because linings count as luxury materials in their own right. Nobody will recognise the bag from the other side of the road, which for many buyers is the point.
What does a The Row bag cost?
Since the brand publishes no price list, every figure here is an observed 2026 market price rather than an official one. What was observed ran from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. The price depends on material more than size. Opt for suede and you face a consistent premium over calfskin in the same silhouette. Treat the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.
| Band | Range observed in 2026 | Typical models |
|---|---|---|
| Entry tier | $590 to $1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Middle band | $1,550–$3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| High end | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede premium | Silhouette-dependent | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Is the Margaux discontinued?
Only the brand knows, and it has said nothing. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now displays the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Keep the two apart: treating them as one goes beyond the evidence. Secondary-market trading is where the original now sits; the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
How does the Soft Margaux differ from the Margaux?
Calling it a rename misses the point: the Soft Margaux is a reworking. The additions over the original come to protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Construction is identical on the Soft Margaux 12, which comes in at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
What does the number after a model name mean?
Read the number as width in inches; it is not a size tier or a series code. It works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison remarkably simple, since two bags sharing a number occupy roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with no verified price. N/S or E/W in a name refers to orientation, not dimension. Between the two conventions, you learn most of what you need before ever seeing the bag.
How do I authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. Authentication comes down to the object itself. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Because counterfeits reported through 2024 and 2025 pass photo inspection, the advice centres on in-hand checks and platform authentication.
- There are no serial numbers, no date codes and no authenticity cards
- Even stitching density and clean hand-painted edges
- Crisp, centred interior stamp reading Made in Italy
- Brushed or matte hardware and a precise action on closing
- A shape that holds when the bag is empty
Do The Row bags keep their value?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report placed the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual results spread: 146% for the N/S Park Tote, the report’s strongest, 107% for the Margaux Tote and 106% for the Half Moon shoulder. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. On the softer side, Fashionphile resale was reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where are The Row bags sold?
For a direct purchase, there are the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers confirmed as carrying the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. If you want off-price and archive stock, The Outnet is where discontinued styles often surface. Across the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all handle them. You will also find them on Poshmark, eBay and Mercari, but sources flag the first two as higher counterfeit risk. Because at least one non-official site uses the brand’s name, anyone searching for the row for sale should make sure they are on the brand’s own store before buying direct.
How should these bags be looked after?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes take buffing with a soft dry cloth, plus neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so stick to a dry cloth and avoid over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
